Successful businessman Normand Paré's life took a dramatic turn when he was diagnosed with a brain tumor. As for Eléna Kostadinova, the loss of her mother left her without direction. In search of answers, the couple adopted a dog who taught them many important lessons, such as living in the moment.

Together, they started the Kosta, animal impact project, a platform offering an overview of local and international initiatives highlighting the effects of pets on human mental health.