Do you have a clear picture of your business, and are you able to position it well and explain where it is heading? Among other words, are you able to talk about your strategic plan in the language that applies to your various stakeholders ?

Richard Morrisseau, FCPA expert in strategic thinking, explains in 2 minutes the importance of knowing all the inner workings of your organization and being able to communicate them clearly to all stakeholders.

Knowing how to master and synthesize key strategic and financial information with your bank, your accountant, your investors, shareholders, creditors and other financial partners gives them a much clearer big picture , and allows you to be credible in their eyes, and to move forward much better!

In collaboration with the Ordre des comptables professionnels agréés du Québec , Henkel Media presents a series of video capsules hosted by chartered professional accountants. These are tips and tools aimed at SME managers and entrepreneurs.