Make the Right Choices – 10 Short Lessons in Applied Economics , Pierre Emmanuel Paradis

Every day, the media discusses economics, but what do we really know about it? With this book , Pierre Emmanuel Paradis encourages us to become aware of its omnipresence in our lives and to measure its impact on our desire to succeed at work, to live happily and to enrich ourselves.

Based on scenarios taken from everyday life, this book allows us to see the world through the eyes of an economist. A reminder of the basic principles and concepts in economics is obviously essential. Illustrated through concrete examples such as buying a house or how supply and demand work, the basic idea is to apply this science to develop one's ability to make the right choices as an entrepreneur or individual.

A series of ten compelling lessons is also offered to deepen these concepts. Take the example of wealth creation. What is wealth and how to create it? Or the lesson on comparative advantage, which demonstrates the importance of value creation and asking the right questions before starting a business.

In short, everyone benefits from relying on economic concepts to optimize their decision-making.

Editions of Man, September 2020

Corporate Governance after the Pandemic. Lessons for the Future , Ivan Tchotourian

In this short essay , Ivan Tchotourian encourages us to consider corporate governance as a way to transform our society, whether we are entrepreneurs, investors, shareholders, directors, consumers or citizens. And if the mission of the company was not limited to maximizing profits, but also aimed to create a better world, would we not all be winners?

The pandemic experience serves as a context to demonstrate how governance practices that take into account all stakeholders and the environment can play a crucial role in building a new world. Making corporate social responsibility a priority can have the effect of increasing the value of your company in the eyes of investors and your customers. A wonderful invitation to discover business differently.

Laval University Press, November 2020

Climate: How to Avoid Disaster – Current Solutions, Necessary Innovations , Bill Gates

With his reassuring optimism, Bill Gates suggests setting off to discover the complex and winding path that leads to a zero-carbon world.

His book presents numerous facts and arguments to demonstrate how and why we must transform the global production of 51 billion tons of greenhouse gases to zero carbon per year by 2050. Five major sectors of activity are examined in depth: manufacturing, electricity, crops and livestock, travel, heating and air conditioning. Let yourself be surprised by the innovations and avenues for action that exist.

As an entrepreneur, there are many ways and opportunities to improve the environment. Starting with a good understanding of the issues and the solutions that exist is a great way to get started. Embarking on this journey with Bill Gates is well worth it. A captivating read awaits you.

Flammarion, February 2021