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Editor, analyst, critic, Isabelle Naessens is a thoughtful, committed and versatile woman who worked in international relations before turning to communications. A creative relational strategist, she joins the Henkel Media team as senior editor and content creator.
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The Canada Emergency Wage Subsidy (CEWS) and the Emergency Rent Subsidy (CERS) will end on October 23, except for the tourism and hospitality sectors, which remain heavily impacted: "We're talking about hotels, restaurants and travel agencies, which are still facing public health and travel restrictions," Freeland said at a press conference on October 21.
Tourism & Catering : Subsidies for these businesses equal to their lost revenue, starting at at least 40%, and going up to 75%.
Severely affected businesses : The federal government is also planning aid for businesses “hardest hit” by the pandemic, “those that have recorded a loss of revenue of 50% to 75%.” They will be able to benefit from subsidies covering between 10% and 50% of their loss.
These two measures will be in effect until May 7 (and gradually reduced by 50% from March 13 to May 7).
Only the Canada Recovery Hiring Program (CRHP) is maintained for all (eligible employers whose current revenue losses are greater than 10%) at a rate increased by 50% until May 7, 2022.
A new measure for workers in lockdown replaces the SSUC and the SUCL with targeted income support of $300 per week to eligible workers.
“Our economy is rebounding (…). It is also true that the recovery is uneven and that health measures (…) continue to restrict some economic activity. That is why we are announcing today what we hope and believe is the centrepiece of the support needed (…). Our goal is to protect and create jobs and ensure the strongest possible recovery for everyone.” – Chrystia Freeland, Deputy Prime Minister and Minister of Finance
Winds of change in emergency aid for businesses: More targeted measures and end of wage and rent subsidies for all
2021-10-21
ISABELLE NEASSENS
2 minutes

Canada's Finance Minister Chrystia Freeland has announced a refocusing of business support measures as the country regains all the jobs lost during the COVID-19 pandemic. The Canada Recovery Benefit (CRB) will indeed end on October 23 and will not be renewed for everyone. The remaining support is targeted at the hardest-hit sectors.