REVEAL YOUR TRUE FACE

Authenticity is increasingly demanded by users on social networks. It is a criterion of trust, and the trust of your customers is essential to sell.

Advice :

• Show the backstage of your activity

• Address your subscribers directly in a light-hearted tone

• Reveal your personality and shine the spotlight on your team

The more interactive your brand is, the more your followers will connect with you.

This trend is being embodied by the rise of the French social network Be Real . This new platform allows you to post a photo per day on the spot, using the front and rear cameras of your phone. Perfect for backstage content. Between January and September 2022, the application recorded an increase of more than 2000% of monthly active users worldwide.

We also see this trend on LinkedIn, where companies do not hesitate to use the profiles of their CEOs or employees to bring their brand to life.

In 2023, authenticity will make or break your social media business. Shift your focus from fleeting viral trends and dig into what matters to your audience and your business.

THE RISE OF SOCIAL COMMERCE

Yes, your customers spend time on social media, so why not sell more there?

According to Meltwater, 36% of consumers have made a purchase on social media, and sales are estimated to be worth $36 billion in 2021.

Why so much enthusiasm for social commerce?

• A study by Mediakix tells us that 87 % of buyers were won over by an influencer before purchasing a product.

• Social media allows your business to be transparent, which increases the level of trust users have in your products.

• Social commerce also allows you to reach a wider audience – especially with the use of ads. Get your new product in front of your target audience for a few dollars!

Millennials and Gen Z typically prefer social networks that focus on visual and animated content, such as Instagram, TikTok, and Snapchat. Baby boomers will shop on Facebook.

USER-GENERATED CONTENT WILL BE KING

UGC (user-generated content) will grow dramatically in 2023. This growth is linked to the current recession, during which small businesses are benefiting greatly from collaborations with content creators.

When we are strapped for cash, creators become a very attractive tool for marketers.

According to Hootsuite , 29% of brands pay creators with freebies (free products), 19% pay between $100 and $499, 12% between $1,000 and $9,999. 70.7% of micro-influencers (1-10,000 followers) charge less than $100 per post.

This is a profitable trend and all sizes of businesses can benefit from it.

The idea is not to underpay content creators, but the rates of some will benefit young businesses that want to develop their digital marketing without comfortable cash flow.

In connection with social commerce, also know that 33% of consumers get information from influencers before making a purchasing decision ( Meltwater ).

MICRO VIDEO CONTENT IS GROWING

Tiktok, Reels, and Shorts have the highest engagement rates.

What do they have in common? They are videos of very limited duration.

According to a study by Wyzowl , 91% of businesses are using video as a marketing tool by 2023. 70% of those who weren’t using it plan to start. Will you be one of them?

This rise of micro-content is notably caused by the decline in the level of attention of users. The average human attention span is now 8.25 seconds.

It is therefore not surprising that the optimal length of a Tiktok video is between 10 and 15 seconds…

On YouTube, Shorts generate an average of 30 billion views per day . And this feature now attracts 1.5 billion monthly connected users… The advantage of this content is that it allows you to attract your listeners to your long content.

Be careful: short content should not be less qualitative in any way. Work on creating impactful videos by

a few seconds! Remember, you need to stand out from thousands of others…

Your mission, should you choose to accept it: expand your marketing team in 2023!