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Editor, analyst, critic, Isabelle Naessens is a thoughtful, committed and versatile woman who worked in international relations before turning to communications. A creative relational strategist, she joins the Henkel Media team as senior editor and content creator.

ISABELLE NEASSENS

ABOUT

Chronic

DEVELOPING THE MILLIONAIRE MINDSET

I have always been intrigued by people who are successful...

BUSINESS & ECONOMY

Article

THE FOUR-DAY WEEK, A GOOD DEAL?

Who hasn't dreamed of long weekends and a shortened work week?

MANAGEMENT & LEADERSHIP

Interview

THREE QUESTIONS FOR… PIERRE-YVES MCSWEEN

Pierre-Yves McSween does not mince his words when it comes to discussing...

BUSINESS & ECONOMY

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The famous Dale Carnegie wrote in "How to Win Friends and Influence People": "The secret of success, if there is one, is the ability to put yourself in someone else's shoes and see things from their point of view as well as your own. Thanks to Henry Ford"

6 classics to reread


Of course, you know your classics. Just a little reminder in case there is one of these must-haves that you have missed!


"The 4-Hour Workweek" by Timothy Ferriss, or "Rich Dad, Poor Dad" by Robert Kyosaki and Sharon Lechter, an old hand, published in 1997 and reprinted several times, which invite you to rethink your relationship with time and money.


"Lean Startup" , not so young either, published in 2011, by the successful entrepreneur Éric Ries, urges you to get started as quickly as possible, with the most basic prototype possible, the important thing being to dive in and then adjust. A manual on continuous innovation, very useful for all those perfectionists who are slow to put their plan into action! A good model also to better adapt and develop your business model. Also to reconcile yourself with the inevitable bankruptcy, which would in itself be only a step on the path to a better company.


“From Zero to One,” written by legendary Silicon Valley investor and entrepreneur Peter Thiel, co-founder of PayPal, to truly add useful value to the world.


"How to Win Friends and Influence People" by Dale Carnegie, or "How to Deal with Difficult Personalities" - the titles are evocative enough.





Pierre-Yves McSween, guru and popularizer of finance! © Avanti Groupe / Karine Dufour)

7 recent works that you might have missed


There are always some that slip under the radar!


"Freedom 45" by our well-known economic popularizer Pierre-Yves McSween, published in 2020, lays the essential foundations for achieving financial freedom at 45, and being just rich enough to afford the life you want, richer in meaning. Let us also highlight his previous work in 2018, "Do you really need it?" which talks about money without filters and without taboos.


"The Revolt of the Top of the Class" , published in 2017 by Jean-Laurent Cassely, has a nice subtitle: Bullshit Jobs, Quest for Meaning and Urban Reconversion. To push you just a little more towards entrepreneurship!



"Hard Things. Entrepreneurship in Uncertainty" , published in 2018 by Ben Horowitz, after his bestseller "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" addresses many crucial subjects to better manage in these times of incessant upheaval.



The story of the biggest scandal since Enron. 13 years in prison for the #2 of Theranos, who promised to revolutionize blood tests, even more than his ex Elizabeth Holmes, the founder of the fallen Californian start-up.

“The Right Move” , 2019, by journalist Daniel Pink, author of four books on the evolution of work: finding your chronotype, the best time to be productive, creative, or to negotiate!


“That’s Marketing” by the guru of the subject, Seth Godin, also published in 2019. An invaluable summary of the expertise of this author, blogger, speaker, and YouTuber.


"The Virtues of Failure" by the philosopher Jacques Pépin could prove useful in these times.


And for those who like well-crafted stories rather than textbooks, don't miss "Bad Blood" which "tells the story of the blood-testing startup Theranos, led by Elizabeth Holmes, a woman regularly compared to Steve Jobs. Theranos' last round of funding was $9 billion. Except the product doesn't work, but no one knows it. The astonishing story of a huge deception that made many heads roll."



8 fresh new products of the year!


“How to Change Anyone’s Mind” : Jonah Berger dissects five main obstacles to change and how to overcome them in order to better influence, persuade, seduce, negotiate and be listened to! A very useful tool for selling your ideas.


"Understanding Organizations...Finally!" by Henry Mitzberg, the Mick Jagger of management, the one who wrote the excellent book "Manage Simply" about ten years ago. He explores efficiency, competence, consolidation, collaboration, culture, division and conflicts in business in order to better understand them and facilitate them in your daily work.


“They Can’t Live Without You,” by Cal Newport, author of the bestseller “Deep Work,” presents 4 laws for career success and workplace fulfillment.



Jacques Attali, economist, was special advisor to President Mitterrand. He also founded international organizations: Action against hunger and Positive Planet which promotes positive economics. He is the author of nearly 20 books, including his latest, "Le monde: modes d'emploi"

"The world, user's manual" . Essay with the pen of the writer of the economist at heart Jacques Attali, "who deciphers the current crisis and questions the evolution of the economic situation for the next thirty years, analyzing the impact of advances in digital and biological technologies, inflation, public debt, growth, unemployment, competition, globalization, inequalities and the role of the State."


“It’s All in Your Hands: 40 Inspiring Lessons for a New Generation of Entrepreneurs,” Derek Sivers. Humanistic and counterintuitive approach to business.


"How sport can inspire business" , written by two coaches, one in sports, the other in business, to show how sport can inspire a healthy corporate culture and great responsiveness to face the crises that are coming in many forms.


“The Web Wave 3” , a work of reflection and action to master the new codes of digital marketing, by the two Stéphanes, Truphème and Gallieni.


"Bullshit! Leadership, agility, happiness at work: put an end to fashionable ideas and (finally) revalue the art of management" . Everything is said. With humor and drawings!

Summer Reading for Entrepreneurs: Classics and New Releases

2023-06-27

ISABELLE NEASSENS

6 minutes

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Summer is the time to dream. Movements are slowed down. There is space to reflect, to sit down and write your balance sheet, to nourish your mind, to be inspired, to build your pillars and to start again on solid foundations in the fall. It is a time that is not in contraction, and that allows us to glimpse a flow for creativity, essential to any business. Here are our reading suggestions: 6 classics, 7 recent ones and 8 new releases. 9…10, go!

ABOUT THE AUTHOR

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