The benefits of partnering with an influencer

• Today, customers consume differently: on new digital platforms, where influencers are present and communicate.

• Access to a vast, immediate, attentive, interested network

• It's the digital version of word-of-mouth selling: your products have gained the endorsement and approval of your target audience.

• Professionalization of the influencer market

• Generates awareness, builds brand image, boosts emotional and authentic connection with customers

A golden rule: be selective with your choice of influencers!

• Ensure the affinity, the proximity of the influencer with your brand

• Same values, image, way of communicating messages

• Reach the right audience: Beyond subscriber numbers, make sure their network matches your target

• Niche and expertise: no need to go to a mega influencer! The micro or nano-influencer “connects people who share common interests to create communities guided by their passions” (Agence Bicom)

On February 9, 2023, the InfluenceCréation Gala wanted to reward those it prefers to call Quebec “content creators” who inspire, support causes and transmit positive values. The profits from the first event of this kind were donated to the Jasmin Roy Foundation to fight against cyberbullying.

There were 300 influencers at this first gala. The nominees were evaluated based on their originality, the quality of the content, the level of effort and difficulty for the ideation, production and editing of the content, the community engagement rate and the positive impact on Quebec culture. Minimum number of subscribers on TikTok and Instagram: 30,000! A business in itself. Portraits of some of the winners.

Company of the Year Category

@chezmaxi

" Today, we're playing influencers. How about becoming MaxiFamous?"

A grocery store that has bet on social networks to ensure its Brand Love ? Yes, and Maxi has been doing so for a while now. According to the agency that supports it, Lg2, its success lies in its audacity and spontaneity. It must also be said that with Martin Matte as spokesperson, using humor to create engagement becomes completely natural. Maxi also maintains great relationships with its online community. "At one point, we asked our community to write the next ad , the next sketch . It was completely crazy, people had really written jokes , we had received more than 10,000 TV scripts"!

Instagrammer of the Year Category

@lysandrenadeau

The former contestant from the first season of Big Brother Célébrités has been an influencer for 13 years. About to give birth, she presented herself to receive this nomination, doubled with the award for podcast of the year with her co-host Joanie Grenier for their podcast Sexe Oral ( @sexeoral.podcast ). The YouTuber, who is known for not mincing her words in front of the camera, is also an actress. We also heard her talk about her alcohol addiction on the occasion of her collaboration with a brand of non-alcoholic wine, which sparked a lot of reactions on social networks.

Creator of the Year Category

@legurky

This is the main prize of the gala, because it includes all the others and is determined by a public vote. It was awarded to Gurky, this young content creator who has been experimenting since he was 13, and who alone has nearly a million subscribers on YouTube. He naturally also received the YouTuber of the Year award . Gurky is known for his videos of… surprising culinary tests. “I have tasted, among other things, several discontinued products that have been off the market for decades: Coca Cola BLAK from 2006, Nestlé Magic Ball chocolate from 1996, the strange Orbitz drink from 1997, Ghostbusters twinkies from 2016 (…) I make a fool of myself in front of thousands of people and I like it.”

TikToker of the Year Category

@claudiemercier_

You may remember her as a contestant on the reality TV show Occupation double? Claudie Mercier has also won two awards: TikToker of the Year and Entertainment . Appreciated for her frankness (she doesn't hesitate to put her anxiety forward), she likes to talk about feminism, taboo subjects, the female body, sports and lifestyle. She notably hosts the podcast Perceptions which gives the microphone to those living with an atypical condition. She takes her job as an influencer very seriously, and works with a professional photographer and a promotional agency that manages her collaboration contracts and her income. "With the quality of the phones we have in our hands, there is NO valid EXCUSE to prevent us from creating content and sharing our message with a community if we dream of doing so."