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Editor, analyst, critic, Isabelle Naessens is a thoughtful, committed and versatile woman who worked in international relations before turning to communications. A creative relational strategist, she joins the Henkel Media team as senior editor and content creator.
ISABELLE NEASSENS
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Succeed in teleworking! An essential practical guide , Nicolas Duvernois et al.
Summary: It was the failure of his first teleworking experience that made entrepreneur Nicolas Duvernois want to understand the reasons for his failure. Bringing together professionals from different fields, the spirits producer wanted to share the answers to his questions. Here are solutions proposed by columnists, speakers and entrepreneurs like him, but also a tax specialist, a lawyer, a recruiter, an ergonomist and an occupational psychologist.
Why you should read: In this drastic revolution in work that we are currently experiencing, this book comes at just the right time. It covers everything: posture, mental health, physical health, human relationships, practical tools, case studies, legal opinions, and accounting advice. It allows you to maintain a healthier relationship with working from home, a life change that is ultimately complex. Current, practical, and comprehensive.
Transcontinental, November 2020

Cobook, our business revolution: the responsible company, Catherine Dubé
Summary: Catherine Dubé, co-founder and CEO of Coboom, talks about her transformation process into a responsible company. The entrepreneur explains how she managed to create a more human, motivating and efficient organization, operationally and financially, while keeping human values at the heart of her model.
Why you should read: The Coboom case is a classic: flattened hierarchical structure, revised compensation to make it an element of recognition of skills, employees who work fewer hours, who do yoga in the office and who perform much better. Coboom attracts and retains talent, and its structure allows it to adapt quickly. In the current context which pushes to reinvent itself while valuing the human, the model of responsible businessMD is an attractive solution. Inspired by the best-selling book E-Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It, the author offers sound advice based on a tested and successfully implemented experience.
Coboom, September 2019

The Power of Words in Business (Volume 1) , Hélène Douville et al.
Summary: This is a practical guide to business communication. It aims to develop the interpersonal skills to communicate effectively and succeed in your relationship with your clients. Packed with a multitude of real cases, practical advice and effective techniques, including email templates and over a thousand practical phrases.
Why you should read: What was true in communication and human resources management is no longer true in a world turned upside down by digital technology, teleworking and remote meetings. Customers are more informed than ever, better prepared and more demanding. Knowing how to respond directly to the most destabilizing objections, questioning and negotiating effectively, maximizing productivity by communicating in a clear, engaging and positive way are essential assets to master. So that remote relationships with customers are successful!
Performance, October 2020

Barack Obama: 14 principles of leadership , Gilles Vandal
Summary: Gilles Vandal, professor emeritus of political science at the University of Sherbrooke and a Barack Obama specialist, traces the career of this iconic American figure who has generated so much popular enthusiasm. His inspiring vision, his accomplishments, his charismatic personality are compared with the crises and setbacks that have put his leadership skills to the test. From one term to the next, the statesman, initially judged for his lack of leadership, has learned well and has become one of the most appreciated leaders of our era. The author draws lessons from his career and gives the reader tools to develop their leadership skills and talent.
Why you should read: Take inspiration from a larger-than-life model. Ideas for better managing ambitious projects and implementing innovative ideas in your company. Meaningful examples of business management. Tips for acquiring communication skills to convince your partners and motivate your employees. This must-read is accessible to all. To make your leadership talent shine.
Mardaga, August 2020

Manual for a positive exit from the crisis , Institute of Positive Economy, directed by Audrey Tcherkoff
Summary: This essay by experts in the environment, economy and health draws up a list of concrete solutions and individual and collective courses of action with the aim of making lasting changes in our societies. It is led by Audrey Tcherkoff, a mother who wants to save the world and who now heads the Institute of Positive Economy. This organization, based in France and founded by Jacques Attali, has the mission of supporting the positive transition of economic actors. With the angle of emerging from the current crisis, the proposed solutions aim for the long term and are based on the three pillars of social, ecological and democratic sustainability with the aim of preventing other possible crises. The proposal is to bring the dialogue back to a global level between experts from backgrounds that are a priori distant from each other.
Why you should read: This book offers a new discourse and sheds light on the interdependencies between sectors: the economy and health are thus linked, as are the environment and politics. It offers concrete solutions for an inclusive and responsible model. A lucid and hopeful collection to emerge positively from this current crisis that goes beyond the health framework. Whether you are a business manager or an engaged citizen, there is plenty of material for reflection, action and inspiration here.
Fayard, November 2020
Thanks to Micheline Bourque, consultant and founder of the Business Reading Club and to Sylvain Descours of the Librairie Appalaches for their suggestions.
5 inspiring books for entrepreneurs
2021-02-05
ISABELLE NEASSENS
5 minutes

The book has become a companion par excellence in these times of confinement! Here are five recent suggestions for successful teleworking, being inspired by a responsible business model, equipping yourself with communication skills, becoming a charismatic leader and thinking about avenues for a positive exit from the crisis.